Solapur-University-M.Sc-AGPM-(Semester-IV)-2019-On Agro-Based Marketing Management
| Sr. No. | Questions with multiple options |
| 1. | _________is the systematic objective & search for the study of facts relevant to any problem in the field of marketing.
(a) Marketing research (b) Social research (c) Cultural research (d) Product research |
| 2. | The term ___ is generally used with reference to the steps taken externally apart from general advertising for raising the existing level of sales to higher levels.
(a) Salesmanship (b) Sales promotion (c) Product line (d) Branding |
| 3. | Channels of ________ is a set of independent organization involved in the process of making a product or services available for use of consumption.
(a) Marketing (b) Distribution (c) Promotion (d) Financial |
| 4. | E-business means use of ____ for purchase & sales of goods & services.
(a) Portal (b) Telephone (c) Internet (d) Television |
| 5. | Product installation service is an example of ____
(a) After sales service (b) Impersonal selling (c) Indirect selling (d) Direct selling |
| 6. | _______ goods are purchased by a person after proper planning & thinking.
(a) Specially (b) Shopping (c) Convenience (d) Luxury |
| 7. | Dividing the total market in to different small parts is known as market _____
(a) Research (b) Analysis (c) Segmentation (d) Differentiation |
| 8. | ______is a delivery of standard of living to the societies.
(a) Marketing (b) Production (c) Consumption (d) Purchasing power |
| 9. | Generally the price of specially goods are _______
(a) Low (b) High (c) Medium (d) Moderate |
| 10. | _________ problems are/is faced by agro-based marketing.
(a) Competition (b) Education (c) Govt. Policy (d) All of above |
| 11. | Agro based marketing management used for _________
(a) Social development (b) Growth of agro sector (c) Increase in sales (d) None of above |
| 12. | Producer to Consumer _____ channel.
(a) One level (b) Two level (c) Three level (d) Four level |
| 13. | ________ is a part of 4p’s.
(a) Product (b) Price (c) Promotion (d) All of these |
| 14. | ______ is more important in agro marketing.
(a) Public relation (b) Sales Promotion (c) Publicity (d) Corporate image |
| Data Collected By – K. Jeyanthi | |
| Published on 5th Nov 2021 | |
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