BDL Management Trainee Business Development Syllabus 2023 | Bharat Dynamics Limited MT Business Development Syllabus 2023
Bharat Dynamics Limited have released the Hall ticket for the recruitment exam for the post of Management Trainee in different discipline viz Electronics, Mechanical, Business Development, Civil, Electrical, Optics, Computer Science, Finance and Human Resource. The BDL Management Trainee exam will be held on 9th & 10th Dec 2023 on various exam centre. The exam centre list is available on official website at bdl-india.in
Here, the ceptam.in portal’s team is providing the Bharat Dynamics Management Trainee Business Development Syllabus in detailed. You may go through this syllabus for preparation of BDL MT Exam 2023
| Business development | |
| Unit I | Managerial Economics – Demand Analysis
Market structures Pricing theories Advertising Business Environment |
| Unit II | The concept and significance of organizational behavior – skills and roles in an organizational – Classical, Neo-classical and modern theories of organizational structure- Organizational design – Understanding and Managing individual behavior personality – Perception – Values – Attitudes – Learning – Motivation. Understanding and managing group behavior, Processes – Inter – Personal and group dynamics – communication – leadership – managing change – managing conflicts. Organizational development |
| Unit III | Marketing environment and environment scanning marketing information systems and marketing research; understanding consumer and industrial markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product decisions, Product mix, Product life cycle; New product development; Branding and Packaging ; Pricing methods and strategies.
Promotion decisions – Promotion mix; Advertising; Personal selling; Channel management; Vertical marketing systems; Evaluation and control of marketing efforts; Marketing of services; Customer relation management; Uses of Internet as a marketing medium – other related issue like branding market development, Advertising and retailing on the net. New issues in Marketing. |
| Unit IV | Concept of corporate strategy ; Components of strategy formulation; Ansoffs growth vector; BCG Model; Porters generic strategy ; Competitor analysis; Strategic dimensions and group mapping; Industry analysis; Competitive Strategy and Corporate strategy, Global Entry Strategies, Managing international business. |
| Unit V | Process of business opportunity identification; detailed business plane preparation; Planning for growth. |
| Marketing Concepts | |
| Chapter I | Marketing – Concept; Nature and Scope ; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition. Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product life Cycle; Brands- Meaning and Role; Brand building strategies; Share increasing strategies.
Pricing objectives; Pricing concepts; Pricing methods Product Basic and Augmented stages in New Product Developments Test marketing concepts Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management Advertising – Planning, execution and evaluation Different tools used in sales promotion and their specific Advantages and limitation Public Relation – Concept and Relevance Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues different kinds of retailing in India Marketing research- Sources of information; Data collection; Basic tools used in data analysis; structuring a research report Marketing to organizations – Segmentation models; Buyer behavior models; Organizational buying process. Seals Function-Role of technology in automation of sales function Customer relationship management including the concept of Relationship marketing Use of internet as a medium of marketing; Managerial issues in reaching consumers/ organization through internet Structuring and managing marketing organizations. Export Marketing-Indian and global context |
| Chapter II | Nature and scope of Financial Management
Understanding Financial statements and analysis there of International Financial Management |
| Chapter IV | India’s Foreign trade and Policy; Export promotion policies; Trade agreement with other countries Policy and performance of export zones and Export- oriented units; Exports incentives. International marketing logistics; International logistical; Export Documentation of shipping service; Chartering practices; Marine cargo insurance. International financial environment; foreign exchange; markets; Determination of Exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and implications of their ratings. WTO and Multilateral trade agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism. Technology monitoring; Emerging opportunities for global business. |
| Data Collected By | K. Jeyanthi |
| Published On | 5th April 2023 |
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